"Making Good Customers Better."™

Leading loyalty program provider will showcase its innovative technology solutions for truck stop operators.

Travel plaza and truckstop owners are among the busiest retail operators in the country serving a mixture of truckers, businessmen and commuters heading to and from work.

Attracting these customers and driving new business remains a clear goal for the travel center industry. That’s why KickBack Points, an industry leader in developing loyalty programs specifically for travel plaza and truckstop operators, will be on hand at The National Association of Truck Stop Operators (NATSO) Show from February 16–19 at the Wynn in Las Vegas. The company will be featured at booth #327.

KickBack officials will be on hand to discuss its new integration with Comdata. Comdata helps businesses manage fleet fuel and non-fuel costs and spending through advanced technology, real-time data and reporting tools. With easy access to fuel and purchase data, companies can control purchasing power and add a limit when they need, and KickBack is now fully integrated with Comdata fleet services.

KickBack will also be showcasing its cutting-edge loyalty solutions, along with a wide-range of retail services it offers specifically to help travel plaza and truckstop owners thrive.

The NATSO Show presents countless opportunities for those involved in the travel plaza or truckstop industry to gather the latest from key industry leaders on trends facing the industry, find the latest products, and collect ideas on how to better serve their customers.

There is a clear need for loyalty programs in the retail industry. However, rather than simply mimicking current programs, which will only lead to a competitive stalemate and increased costs all around, retailers—both those planning to introduce a loyalty program for the first time and those wanting to tune up their existing program—should design loyalty program offerings to yield true competitive advantage. This is one area where KickBack exceeds the expectations of its retailer partners

“Companies with successful loyalty programs deliver a clear value proposition to target customers without trying to be all things to all customers,” said Patrick Lewis, CEO of KickBack Rewards Systems. ” To effectively build a winning a loyalty program, retailers must have a partner that not only understands the metrics and analytics driving the technology, but they must have a partner that they can trust to do the job effectively.”

About Us

As a national leader in rewards programs and loyalty solutions, KickBack Systems develops business solutions that make retail operators smarter, more profitable and helps to elevate their entire organization to learn how to anticipate the growing needs of their customers.

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Once I started carrying the KickBack Points card, I started shopping Alta Convenience Stores a little more. I enjoy getting the rewards, but I really enjoy their employees as well. I look forward to my visits.

Chris Park, Customer & KickBack Systems Super Bowl Giveaway Winner

The Kickback Points program has been a great boost for our business and having the grand prize winner come from one of our stores has been an extremely exciting experience... Chris was really surprised and sincerely grateful to win the grand prize. As a company, it feels great to reward one of our loyal customers with such a fantastic opportunity.

Dennis Dirkse, Area Sales Manager for Pester Marketing Co.

Our advocates are asking for a loyalty program, and we are answering in a big way. We are known for our great service, and World Rewards provides us with the opportunity to thank our advocates instantly, and encourage them to make Bobby & Steve’s Auto World their one-stop-shop.

Jared Scheeler, Director of Convenience Store Operations at Bobby & Steve's Auto World

Each of these brands has their own loyalty program, but it was our company’s contention that it was better for us to market one loyalty program, Rattlers Rewards, than to try to market three separate programs to our customers. We went with Kickback Rewards because they were very easy to work with and the rollout was fairly smooth for a business transition of this size.

Jim Kolkhorst, CEO of Kolkhorst Petroleum Co, Inc.

We are in a very competitive market surrounded by larger retailers with rewards programs. During our due diligence phase, we learned that a lot of our customers were already participating in KickBack's program at Conoco and Phillips 66 locations. By joining the coalition, we are able to help our loyal customers earn discounts, prizes and other great rewards. It's really a win-win for everyone.

Troy Plane, Company Owner and General Manager at Phillips 66

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Twin Falls ID 83301

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