Improve Business Intelligence
Learning to analyze market basket, shopping behaviors and consumer demographics.
While many retailers have access to an abundance of critical customer data, most are not leveraging it to their best advantage. In fact, according to a Forrester Research report, the majority of firms still struggle to fully understand their customers and leverage their customer data as a strategic asset.
Gleaning the intelligence inherent in the data affords brands early detection of trends in customer behavior and attitudes. This robust insight, in turn, opens a myriad of new sales opportunities, and, ultimately, enhances the customer experience at each interaction.
Loyalty programs, such as those designed by, KickBack Rewards Systems, have a proven ability to increase average transaction value, increase transaction frequency and increase customer lifetime value.
KickBack’s innovative approach to loyalty solutions are a truly accountable marketing technique that provides insights about your customers. KickBack’s business intelligence capabilities provide marketers with customer behavior and preference data that enables companies to market to multiple segments with greater precision.
Put bluntly: without data, a business is operating blind – relying on gut instinct as the basis for pursuing one particular marketing and/or other business strategy over another. It is our experience that companies that ground such decisions in the actual observed behavioral and preference data of their customers stand to enjoy a great deal more success in their endeavors.
KickBack helps companies effectively gather and make use of customer information to deliver profitable business outcomes.
In combination, a motivating rewards structure and customer insights derived from loyalty program data, allow operators to drive incremental and measurable gains from changes in customer behavior.
Putting Data to Work for You
How can a business utilize loyalty program data to influence customers?
Though the majority of businesses do not have a team dedicated to consumer marketing, there are still a myriad of techniques that a business can employ to drive customer behavior. In short, chains of all sizes have access to solutions that will yield them the same tools these big box chains have. Opportunities include:
- Birthday triggers: Auto-send a text or email to a customer that wishes then a happy birthday and invites them to the business with an incentive.
- Bring back lost customers: Auto-send a text or email to a customer that has not returned in the past 30 days. Get him or her back with an incentive.
- Notify customers in real time: If, for example, a restaurant bakes fresh bread in the morning, the restaurant can send a message to all customers that have bought bread in the past 30 days notifying them their favorite bread is fresh and out of the oven.
- Fill empty seats: If a restaurant business has a slow day, the business can text customers that are nearby with an incentive to come in straightaway.
KickBack’s solutions help retailers make the shopping experience more personal. Our unique analytics tools not only helps you identify who these loyal customers are, it will tell you when they are coming into your stores, what they are buying, when they are buying it and even when you can expect them to come back. You can put this information to work for you in real time.
Customers absolutely love recognition. When a cashier greets a customer by name and has his favorite cup of coffee ready before he even orders, it gives the customer a very special reason to stay loyal to the business.
Global brands, airlines, and supermarket chains have mastered the art of running dynamic loyalty programs, with sign-up incentives and lucrative rewards that customers can’t seem to pass up. With KickBack’s world-class capabilities, chains of all sizes can now match these loyalty solutions.
And although the number of loyalty memberships in the U.S. has more than doubled since 2000, a study by COLLOQUY found that most members are active in less than half the loyalty programs in which they are enrolled.
KickBack’s solutions were designed by retailers specifically to reverse this trend. Loyalty programs that integrate with point of sale systems make it possible for businesses to build highly targeted marketing profiles for individual customers.
In addition to spending patterns and visit histories, businesses should track which items their customers purchased, which servers or cashiers they interacted with, and any feedback they left about their visits. Restaurants can ultimately use this information to send targeted emails based on their customers’ tastes and histories. For example, a restaurant could send invitations to a wine tasting event only to those customers who ordered wine during previous visits.
While a customer retention strategy should contain a rewards program, brand experience is identified as the most critical driver of customer loyalty. As Walt Disney once said, “Do what you do so well they want to come back and bring their friends.”
When companies deliver a distinctive experience, their customers will come back, increase their spending, and more than ever before—through social media—recommend. In fact, a recent poll by Loyalty 360—The Loyalty Marketers Association found that 78% of customers believe that having a great customer experience creates long-standing, loyal relationships. The Customer Experience Impact Report by Forrester concurs, revealing that a better customer experience is so important to consumers that a full 86% are even willing to pay more for it.
To learn about KickBack’s business analytics and how we can put together a winning loyalty solution tailored to your business needs, contact a KickBack Customer Relationship Manager or visit our Contact page.