Retain Customers & Increase Sales
Loyalty programs are increasingly influencing where consumers shop.
Growing your business takes time, effort and a whole lot of planning. When it comes to technology, the world is evolving at lightning speed. This is especially true when developing a loyalty program.
As retailers look to drive traffic to their stores, a loyalty program can help tilt the playing field in their favor. How retailers reward their loyal customers is increasingly influencing where consumers shop, dine, purchase fuel and groceries, how much they spend and which brands they purchase.
To effectively build a winning a loyalty program, retailers must have a partner that not only understands the metrics and analytics driving the technology, but they must have a partner that they can trust to do the job effectively.
KickBack Rewards Systems has been an innovator and leader in loyalty solutions since it was founded by retailers in 1999.
Today, KickBack stands as the leader in coalition loyalty marketing in the U.S. What makes the KickBack program innovative and unique is its comprehensive ability to analyze transaction data to help stores understand who their customers are, what they are buying, when they are buying it and calculating the right reward to bring them back again and again. For example, this can be instant price rollbacks at the fuel pumps, a free cup of coffee or discounts on groceries.
KickBack’s mission is to create value for your customers during the purchase experience. In addition to increasing sales and strengthening customer relationships, the customer rewards experience yields a treasure of analytical data that will help you attract new business and satisfy your existing customer base. That’s because the data from the loyalty program is now integrated in the company’s POS system, which provides transparency into all purchases in real time. This helps create promotions and helps drive customer behavior.
For example, suppose a restaurant has popular seasonal dishes or food items. Prior to adding them to the menu, they could search the database to identify the customers that purchased a seasonal item the year before and target them specifically with a notification that the item is coming back on the menu. This will not only generate excitement with your customers, it serves as an effective marketing tool that can help boost sales.
Similarly, fuel customers may be purchasing gasoline by paying at the pump, but not going inside the convenience store to make additional purchases. Utilizing KickBack’s analytics, retailers can target those specific customers to send them digital coupons or other actionable offers to drive them into the store to redeem their rewards.
The end result in each case is increased store traffic, higher sales and greater customer satisfaction.
Building A Loyalty Community Online
For loyalty programs to succeed in the future, retailers will need to tie into consumers’ online habits, according to Nielsen Media’s “State of the Media: The Social Media Report.” That’s because more and more consumers are spending free time, not only connected to the Internet, but staying connected via a mobile device. The report found:
- Consumers spend 20% of their total time online on personal computers, and 30% of their total time online via mobile.
- Facebook remains the most-visited social network in the U.S. Users access Facebook via personal computers (152.2 million visitors), mobile apps (78.4 million) and mobile web (74.3 million).
- Facebook and Twitter are two of the most popular social networks, but Pinterest is one of the “breakout stars” for 2012 in social media, with the most year-over-year increase in unique audience and time spent on any social network across personal computers, and mobile Web and apps.
This data shows that your customers are not only technologically savvy, but that they crave programs that plugged into their lifestyle and that reward their loyalty. KickBack’s solutions are not just mobile, they are developed specifically with the mobile customer in mind.
Digital couponing, real-time promotions and price rollbacks are all an integral part of KickBack’s loyalty network. To learn about KickBack’s industry-leading rewards solutions, contact a KickBack Rewards Systems today for a free Loyalty Feasibility Analysis or visit our Contact page.