Customer Loyalty & Reward Programs for Food Service
Coffee shops have some major advantages over other types of businesses when it comes to building a loyal following. About 83% of adult Americans drink coffee, consuming an average of three cups each day. As a nation, we spend $12 billion a year at independent coffee shops, with 24,000 shops in the U.S. alone to satisfy this demand--a number expected to double in the coming years. Obviously, coffee is a popular beverage. A well-operated loyalty program, such as KickBack's award-winning loyalty solutions, can infuse some energy in your brand to help you rise about the competition.
Customers continue to place a premium on value, and several quick-service and fast-casual brands have found that an engaging and effective loyalty program can be one of the best ways to achieve a value position without simply slashing prices. KickBack Rewards helps cultivate a brand experience to continually reward loyal customers for every dollar they spend and keep them coming back. Furthermore, KickBack can help fast-food operators track purchases and upsell customers, which will help you grow profits and revenues.
While many small business owners believe loyal customers are the key to growing their businesses, a recent Nielsen study found that 78% of consumers are not loyal to any particular brand, and 61% will happily switch brands to get a better price. When it comes to fine dining, don’t give your loyal customers an opportunity to get away. Whether you operate one restaurant or 10 restaurants, KickBack’s loyalty solutions can help you cook the competition by driving new and repeat customers to your fine dining establishment.
Customers love their pastries and baked goods. Like many other foodservice segments, competition among bakery operators is fierce. To differentiate your offering beyond the bakery display case, a solid loyalty program can help drive customers to your store while cultivating a new loyal base of consumers. Loyalty programs, such as KickBack Points, are beneficial to companies in a multi-faceted way: The more customers use these tools, the more insight the business gains into their habits and what they might want. From there, companies such as KickBack use the information to reward loyal customers based on their purchase behavior, which allows them to determine which loyalty rewards to send certain individuals. Over time, by identifying your customers shopping patterns, you can learn how to reward your best customers and keep your brand top of mind with occasional customers, ultimately converting them to full-time patrons. KickBack can arm you with the valuable tools you need whether you have a chain of bakeries or just a single store.
Bars, Pubs, & Wineries
From craft beers to wine country, customers have unique tastes. Beyond the palate, customers love to have their unique tastes catered to by local businesses that not only understand their needs, but also can anticipate them. That is the precise goal of a comprehensive loyalty program such as KickBack Points. When companies begin thinking about how to spend their marketing budgets, loyalty programs should be considered an important aspect of their strategy. By creating a truly engaging system where the benefits of membership are clear and relevant, any business can create a more passionate customer base and improve its bottom line in the process. So when it comes time to raise a glass to your customers to thank them for their loyalty, let KickBack show you how you can help your customers earn rewards to keep them coming back for another round.