"Making Good Customers Better."™

Twin Falls, Idaho - Magic Valley’s premier convenience store chain Oasis Stop ‘N Go’s announced the introduction of their new KickBack Customer Reward Points Card today. The card is free, and holders earn up to a 5% or more rebate on their purchases in the form of points that they can spend just like cash back at the stores, including gas. Imagine getting a “free” tank of gas for continuing to do what you’ve always done!

Dan Willie and his partners have always understood the need to stand out from the competition, especially the big box national retailers. Last year Willie was returning from a convention when he started thinking about various strategies to differentiate his stores. His thoughts turned to the frequent-flier programs he was familiar with and he asked himself if he couldn’t offer something similar to his customers.

Soon his braintrust (partners and senior mangers) were meeting almost daily discussing how to say “Thank You” to their customers. The problem, no one was offering a “way to do it” for the convenience store industry that they thought would work. And, of course, someone in the braintrust casually stated, “We’ll why don’t we just create something on our own?” A half-a-million dollars later and after nearly a year of research and development, KickBack Points is born. The group hired an advertising agency, designed a name and a card with a magnetized strip, created an Internet site and designed brochures and other in-store advertising. “The most challenging tasks were to work out the data processing to capture the points earned by each customer, determine how to handle customer service needs, security, and on-going management requirements,” says Willie.

About Us

As a national leader in rewards programs and loyalty solutions, KickBack Rewards Systems develops business solutions that make retail operators smarter, more profitable and helps to elevate their entire organization to learn how to anticipate the growing needs of their customers.

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Once I started carrying the KickBack Points card, I started shopping Alta Convenience Stores a little more. I enjoy getting the rewards, but I really enjoy their employees as well. I look forward to my visits.

Chris Park, Customer & KickBack Systems Super Bowl Giveaway Winner

The KickBack Points program has been a great boost for our business and having the grand prize winner come from one of our stores has been an extremely exciting experience... Chris was really surprised and sincerely grateful to win the grand prize. As a company, it feels great to reward one of our loyal customers with such a fantastic opportunity.

Dennis Dirkse, Area Sales Manager for Pester Marketing Co.

Each of these brands has their own loyalty program, but it was our company’s contention that it was better for us to market one loyalty program, Rattlers Rewards, than to try to market three separate programs to our customers. We went with KickBack Rewards because they were very easy to work with and the rollout was fairly smooth for a business transition of this size.

Jim Kolkhorst, CEO of Kolkhorst Petroleum Co, Inc.

We are in a very competitive market surrounded by larger retailers with rewards programs. During our due diligence phase, we learned that a lot of our customers were already participating in KickBack's program at Conoco and Phillips 66 locations. By joining the coalition, we are able to help our loyal customers earn discounts, prizes and other great rewards. It's really a win-win for everyone.

Troy Plane, Company Owner and General Manager at Phillips 66

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Toll Free: 866-230-6357
Local: 208-735-2265
Tech Support: 866-235-5503


106 Main Ave S,
Twin Falls ID 83301

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