Texas convenience store chain partners with KickBack Rewards to roll out a proprietary loyalty card program to drive new business and reward its existing customers.
Navasota, Texas - In its ongoing effort to drive new and repeat business, Rattlers Convenience Stores is proud to announce the roll out of Rattlers Rewards, a new loyalty program designed in partnership with KickBack Rewards.
“We have studied the impact or perceived impact on consumer behavior that loyalty provides for several years. Over time, we became convinced that this impact is real and that Rattlers needed to develop our own program,” said Jim Kolkhorst, CEO of Kolkhorst Petroleum Co. Inc. , which operates Rattlers Convenience Stores. “The Kickback system allowed us to do this with our own proprietary card. This is one more real differentiation that Rattlers can provide to our customers that many of our competitors are not going to spend the money to offer.”
Kolkhorst Petroleum operates 13 Rattlers convenience stores across the Brazos Valley in Texas with three separate fuel partners. Rattlers Rewards is available at all of its Exxon, Shell and Valero branded locations.
“Each of these brands has their own loyalty program, but it was our company’s contention that it was better for us to market one loyalty program, Rattlers Rewards, than to try to market three separate programs to our customers,” Kolkhorst said. “We went with Kickback Rewards because they were very easy to work with and the rollout was fairly smooth for a business transition of this size.”
The early results indicate that the Rattlers Rewards program has been very well received by customers. “Our future success is contingent on us to continuing to market the program so that the customer will see the full value of what we are offering to them,” Kolkhorst said. “However, most of our customers are familiar with loyalty and appreciate the savings that Rattlers Rewards can bring to them.”
KickkBack’s unique approach to loyalty marketing quickly provided results for these stores which includes marketing, payment technology, forming coalitions, customer relationship management through using transaction data more effectively and even social media integration.
“Rattlers Convenience Stores is a reminder that you don’t have to have hundreds of stores to execute a world-class loyalty program,” said Pat Lewis, CEO of KickBack Rewards Systems. ”By understanding what your goals are and how you would like to reward your existing customers, you will not only attract new business, you will gain a better understanding of your customers’ purchasing habits, their individual values and their product preferences. This helps lead chains of all sizes to increased ticket averages and an overall sales lift.”
About Kolkhorst Petroleum
Kolkhorst Petroleum is an authorized distributor of Exxon, Mobil and Shell gasolines and diesel and unbranded commercial diesel fuels based in Navasota, Texas. It is also a marketer of Valero fuels. The company, which was founded in 1962, operates 13 Rattlers convenience stores across the Brazos Valley in Texas. The Rattlers brand was developed in 2004. At that time, Kolkhorst Petroleum was operating several convenience stores under different names when it decided create a single brand image with a consistent interior offering that would better serve its customers. Rattlers was voted The Eagle’s Readers’ Choice Award for Best Convenience store in 2011 and 2012. The company is guided by its “Friendly – Clean – Texan” motto.
About KickBack Rewards Systems
KickBack Rewards Systems was formed in the year 2000 as a means to help retailers compete against larger, more aggressive competitors. It was determined that through loyalty marketing, they would be able to recognize and reward their best consumers and protect their market share from attrition. KickBack’s innovative solutions quickly provided results for these retailers which included higher customer frequency, higher ticket averages, and a mitigating of consumer defection. Today, KickBack Rewards provides programs of over 2,000 companies and is the largest coalition loyalty program in the U.S. as well as companies in Canada. KickBack holds religiously to its prime mission, and that is to “Make good customers better” for their clients.