Grocery chain’s primary coalition partner will be Pester Marketing, which operates 51 Alta Convenience Stores, many of which are partnered with Conoco and Phillips 66 fuel brands.
Monte Vista, Colorado - As retailers look to drive traffic to the convenience store, an effective rewards program can help tilt the playing field in their favor. Loyalty programs are increasingly influencing where consumers purchase items like groceries, fuel and foodservice items, how much they spend and which brands they purchase. So to reward its loyal customers, Jack’s Market is proud to join the KickBack Rewards coalition loyalty program in Colorado.
Jack’s primary coalition partner will be Pester Marketing, which operates 51 Alta Convenience Stores, many of which are partnered with Conoco and Phillips 66 fuel brands.
“We are in a very competitive market surrounded by larger retailers with rewards programs,” said Troy Plane, a third-generation company owner and general manager. “During our due diligence phase, we learned that a lot of our customers were already participating in KickBack’s program at Conoco and Phillips 66 locations. By joining the coalition, we are able to help our loyal customers earn discounts, prizes and other great rewards. It’s really a win-win for everyone.”
Jack’s customers can earn and spend points just like cash at a host of stores including Conoco and Phillips 66 locations, giving them the ultimate benefit of free choice.
According to Troy Plane, the earlier customer feedback has all been positive. “There is definitely a lot of excitement with our customers and our employees,” he said. “Since many people already had the KickBack card, we are giving them another opportunity to earn rewards and discounts, and I that is something they really appreciate.”
For a smaller operator like Jack’s, a coalition loyalty program offers the company a big opportunity. A major cost benefit is that most of the development work is already established. Plus, the opportunities to earn points are more frequent and varied, the rewards are bigger and can be more aspirational and the range of rewards can be greater.
Coalition programs, such as KickBack Rewards Systems, have a proven ability to increase average transaction value, increase transaction frequency and increase customer lifetime value.
“Loyalty is crucial to keeping customers coming back for more and how you earn and maintain your customers’ trust,” said Pat Lewis, CEO of KickBack Rewards Systems. “We are always looking for ways to help our marketers and retailers succeed and will continue to go the extra mile to help them build coalition programs to reach a wide range of customers.”
About Jack’s Market
Jack’s Market has deep roots in Colorado. The company currently operates three grocery stores featuring a wide variety of local and national brands. Jack’s Market was founded by Jack Plane in 1972. Jack’s son Larry Plane and his sons Troy and John continue to operate the chain. The company expanded into a coalition loyalty program in 2013 through a partnership with KickBack Rewards and Pester Marketing.
About KickBack Systems
KickBack Rewards Systems was formed in the year 2000 as a means to help retailers compete against larger, more aggressive competitors. It was determined that through loyalty marketing, they would be able to recognize and reward their best consumers and protect their market share from attrition. KickBack’s innovative solutions quickly provided results for these retailers which included higher customer frequency, higher ticket averages and a mitigating of consumer defection. While KickBack stands as the leader in loyalty marketing in the c-store and quick-service restaurant channels, it also designs game-changing loyalty programs for other channels including: grocery stores, gaming casinos, truckstops, furniture stores, rental companies, clothing stores, and many others. KickBack holds religiously to its prime mission, and that is to “Make good customers better” for their clients.