"Making Good Customers Better."™

Minnesota convenience store chain will offer its loyalty customers lower gas prices through its World Rewards program powered by KickBack Rewards Systems.

Minneapolis, Minnesota - Bobby & Steve’s Auto World has introduced its highly-anticipated advocate loyalty program – World Rewards.

The World Rewards program, powered by KickBack Rewards Systems, was created as a loyalty platform to help consumers save money–up to 10 cents a gallon–at the pumps. But it offers so much more. World Rewards recognizes its members with a broad selection of deals and ways to earn “points” to use toward purchases at the company’s eight convenience stores in Minnesota.

“Our advocates are asking for a loyalty program, and we are answering in a big way,” said Jared Scheeler, director of convenience store operations for Bobby & Steve’s. “We are known for our great service, and World Rewards provides us with the opportunity to thank our advocates instantly, and encourage them to make Bobby & Steve’s Auto World their one-stop-shop.”

Bobby & Steve’s Auto World’s World Rewards program offers unique discounts on fuel, as well as the opportunity to earn points on purchases made in store or automotive repair. Loyal advocates will receive discounts on numerous items such as coffee, doughnuts, oil changes, and more. Plus, the card will include a “club” component that will allow customers to earn discounts and giveaways on items like milk, coffee and dispensed beverages.

“We believe that World Rewards is a unique program to the convenience industry because the program allows members to quickly earn large amounts of points by utilizing our auto repair facilities.” Scheeler said.

Over the next few months, World Rewards will also begin to incorporate ACH debit allowing customers to earn even greater fuel discounts while saving the company money on costly credit card fees.

Steve Anderson, CEO of Bobby & Steve’s Auto World added, “We feel that World Rewards adds to the Bobby & Steve’s Auto World brand promises of quality, value, and service. Serving people will always be the most important part of Bobby & Steve’s Auto World, and World Rewards helps us to better serve our advocates.”

Bobby & Steve’s Auto World will continue to accept competitor coupons, and will “trade in” competitor loyalty rewards upon request.

“An effective loyalty program that rewards your customers for their business is quickly becoming the crucial difference between driving sales and losing customers,” said Pat Lewis, CEO of KickBack Rewards Systems. “We are always looking for ways to help our marketers and retailers succeed and will continue to go the extra mile to help them build programs to reach a wide range of customers.”

Consumers can easily join the program at the point of sale, and can begin redeeming points as soon as the card is registered. Rewards can be redeemed at any of the eight Minneapolis/St. Paul Bobby & Steve’s Auto World locations. More information on World Rewards can be found at www.bsaw.com.

About Bobby & Steve’s Auto World

Bobby & Steve’s Auto World currently operates eight stores in the Twin Cities. Minn. market. The Auto World concept features convenience stores, foodservice, car wash, automotive repair, and towing. The first store opened in 1996 in Bloomington, and was co-founded by Bobby Williams and Steve Anderson.

About KickBack Rewards Systems

Twin Falls, Idaho based KickBack Rewards Systems (KRS) was formed in 1999 to help retailers reward their best customers as well as gain unparalleled insight into their consumer demographics and their shopping habits. Over the years, KRS’s award-winning solutions have not only helped it’s clients improve their understanding of their customers, but it has also introduced innovative marketing solutions making it possible to act on the accrued data. The result has been increased frequency of store visits and ticket averages, and lower turnover for thousands of clients across the United States and Canada. The bottom line is KickBack delivers a better bottom line. Learn about our solutions at www.kickbacksystems.com.

About Us

As a national leader in rewards programs and loyalty solutions, KickBack Rewards Systems develops business solutions that make retail operators smarter, more profitable and helps to elevate their entire organization to learn how to anticipate the growing needs of their customers.

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Once I started carrying the KickBack Points card, I started shopping Alta Convenience Stores a little more. I enjoy getting the rewards, but I really enjoy their employees as well. I look forward to my visits.

Chris Park, Customer & KickBack Systems Super Bowl Giveaway Winner

The KickBack Points program has been a great boost for our business and having the grand prize winner come from one of our stores has been an extremely exciting experience... Chris was really surprised and sincerely grateful to win the grand prize. As a company, it feels great to reward one of our loyal customers with such a fantastic opportunity.

Dennis Dirkse, Area Sales Manager for Pester Marketing Co.

Each of these brands has their own loyalty program, but it was our company’s contention that it was better for us to market one loyalty program, Rattlers Rewards, than to try to market three separate programs to our customers. We went with KickBack Rewards because they were very easy to work with and the rollout was fairly smooth for a business transition of this size.

Jim Kolkhorst, CEO of Kolkhorst Petroleum Co, Inc.

We are in a very competitive market surrounded by larger retailers with rewards programs. During our due diligence phase, we learned that a lot of our customers were already participating in KickBack's program at Conoco and Phillips 66 locations. By joining the coalition, we are able to help our loyal customers earn discounts, prizes and other great rewards. It's really a win-win for everyone.

Troy Plane, Company Owner and General Manager at Phillips 66

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