"Making Good Customers Better."™

Company to offer KickBack points at its grocery and sporting goods store, as well as its Rainbow Express convenience store in Colorado.

South Fork, Colorado – In the retail world, storeowners can successfully build their brand and their reputation in a host of ways including advertising, marketing and a number of other building processes. With a little hard work and a solid business plan, business owners can effectively communicate their brand message to a targeted audience.

But perhaps the factor most important for the continued success of a company is the relationships it continues to build and maintain with their loyal customers. This message is one that Howard Fleming takes very seriously. That’s why Fleming, President of Rainbow Grocery in South Fork, Colo. has partnered with KickBack Points.

“We operate in a small community and have many loyal customers,” said Fleming, who is the third generation leader of Rainbow Grocery, which was founded in 1946. “Up until now, there were no loyalty programs in our market so we are very proud to be able to offer our customers rewards and discounts for their ongoing loyalty to our brands.”

In addition to Rainbow Grocery, Fleming operates a TrueValue hardware store, a Rainbow Sporting Goods store and a Rainbow Express convenience store, which is branded with Conoco fuel and a Blimpie Subs & Salads. KickBack cardholders can earn points at each of these locations. The program officially began rolling out on July 22.

For a smaller operator like Rainbow Grocery, a coalition loyalty program offers the company a big opportunity. A major cost benefit is that most of the development work is already established. Plus, the by having multiple brands participating in the program, Fleming’s customers have even more opportunities to earn points–at the grocery store, the convenience store, at the pumps and even in the hardware and sporting goods stores.

“Since customers can earn points at all of our locations we expect them to begin accumulating points and earning rewards right away,” Fleming said. “As the coalition program expands into other surrounding areas, I fully expect to grow our market share and increase our business.”

Coalition programs, such as KickBack Points, have a proven ability to increase average transaction value, increase transaction frequency and increase customer lifetime value.

As a KickBack cardholder, Rainbow’s customers can earn and spend points just like cash at a host of stores including Conoco and Phillips 66 locations, giving them the ultimate benefit of free choice.

Rainbow’s primary coalition partner will be Pester Marketing, which operates 51 Alta Convenience Stores and distributes with Conoco and Phillips 66 fuels in Colorado.

“KickBack’s innovative solutions and unique approach to loyalty marketing are transforming the way retailers communicate and gather information on their customers to allow them unprecedented opportunities to provide outstanding customer service,” said Pat Lewis, CEO of KickBack Rewards Systems. “Rainbow Grocery is just beginning what will be a rewarding experience for the company and its customers.”

About Rainbow Grocery

Rainbow Grocery, founded in 1946, features three generations of Fleming Family leadership. The company operates a host of brands in South Fork, Colo. including TrueValue, Rainbow Sporting Goods, the Rainbow Express convenience store, Conoco fuels and a Blimpie Subs & Salads. Beginning in July 2013, Rainbow became a member of the KickBack Points loyalty coalition in Colorado.

About Us

As a national leader in rewards programs and loyalty solutions, KickBack Rewards Systems develops business solutions that make retail operators smarter, more profitable and helps to elevate their entire organization to learn how to anticipate the growing needs of their customers.

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Once I started carrying the KickBack Points card, I started shopping Alta Convenience Stores a little more. I enjoy getting the rewards, but I really enjoy their employees as well. I look forward to my visits.

Chris Park, Customer & KickBack Systems Super Bowl Giveaway Winner

The KickBack Points program has been a great boost for our business and having the grand prize winner come from one of our stores has been an extremely exciting experience... Chris was really surprised and sincerely grateful to win the grand prize. As a company, it feels great to reward one of our loyal customers with such a fantastic opportunity.

Dennis Dirkse, Area Sales Manager for Pester Marketing Co.

Each of these brands has their own loyalty program, but it was our company’s contention that it was better for us to market one loyalty program, Rattlers Rewards, than to try to market three separate programs to our customers. We went with KickBack Rewards because they were very easy to work with and the rollout was fairly smooth for a business transition of this size.

Jim Kolkhorst, CEO of Kolkhorst Petroleum Co, Inc.

We are in a very competitive market surrounded by larger retailers with rewards programs. During our due diligence phase, we learned that a lot of our customers were already participating in KickBack's program at Conoco and Phillips 66 locations. By joining the coalition, we are able to help our loyal customers earn discounts, prizes and other great rewards. It's really a win-win for everyone.

Troy Plane, Company Owner and General Manager at Phillips 66

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