As retailers look to drive traffic to the convenience store, a loyalty program can help tilt the playing field in their favor. Loyalty programs are increasingly influencing where consumers purchase fuel, how much they spend and which brands they purchase. To assist Phillips 66 and Conoco-branded marketers in their efforts to drive sales and grow customer visits, Phillips 66 has partnered with KickBack Rewards Systems to build brand loyalty across its network of nearly 7,000 stores.
KickBack’s innovative solutions are currently deployed in 800 Phillips 66 and Conoco-branded sites. KickBack’s unique approach to loyalty marketing quickly provided results for these stores which included increased customer visits, higher ticket averages and incremental sales growth. Furthermore, when this loyalty sales data is collected and analyzed, it can yield analytics and metrics to provide a better understanding of customer shopping habits, best-selling products and seasonal favorites creating exciting growth opportunities.
To help Phillips 66 and Conoco marketers sign on to the KickBack network and learn how to use the KickBack Rewards system, live demonstrations and loyalty presentations will take place at the Phillips 66 Marketing Conference and Trade Show May 21-24 at the Aria Resort and Casino in Las Vegas. To register for the conference, visit www.phillips66.com. To learn more about KickBack Rewards Systems, visit www.kickbacksystems.com.