"Making Good Customers Better."™

As retailers look to drive traffic to the convenience store, a loyalty program can help tilt the playing field in their favor. Loyalty programs are increasingly influencing where consumers purchase fuel, how much they spend and which brands they purchase. To assist Phillips 66 and Conoco-branded marketers in their efforts to drive sales and grow customer visits, Phillips 66 has partnered with KickBack Rewards Systems to build brand loyalty across its network of nearly 7,000 stores.

KickBack’s innovative solutions are currently deployed in 800 Phillips 66 and Conoco-branded sites. KickBack’s unique approach to loyalty marketing quickly provided results for these stores which included increased customer visits, higher ticket averages and incremental sales growth. Furthermore, when this loyalty sales data is collected and analyzed, it can yield analytics and metrics to provide a better understanding of customer shopping habits, best-selling products and seasonal favorites creating exciting growth opportunities.

To help Phillips 66 and Conoco marketers sign on to the KickBack network and learn how to use the KickBack Rewards system, live demonstrations and loyalty presentations will take place at the Phillips 66 Marketing Conference and Trade Show May 21-24 at the Aria Resort and Casino in Las Vegas. To register for the conference, visit www.phillips66.com. To learn more about KickBack Rewards Systems, visit www.kickbacksystems.com.

About Us

As a national leader in rewards programs and loyalty solutions, KickBack Rewards Systems develops business solutions that make retail operators smarter, more profitable and helps to elevate their entire organization to learn how to anticipate the growing needs of their customers.

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Once I started carrying the KickBack Points card, I started shopping Alta Convenience Stores a little more. I enjoy getting the rewards, but I really enjoy their employees as well. I look forward to my visits.

Chris Park, Customer & KickBack Systems Super Bowl Giveaway Winner

The KickBack Points program has been a great boost for our business and having the grand prize winner come from one of our stores has been an extremely exciting experience... Chris was really surprised and sincerely grateful to win the grand prize. As a company, it feels great to reward one of our loyal customers with such a fantastic opportunity.

Dennis Dirkse, Area Sales Manager for Pester Marketing Co.

Each of these brands has their own loyalty program, but it was our company’s contention that it was better for us to market one loyalty program, Rattlers Rewards, than to try to market three separate programs to our customers. We went with KickBack Rewards because they were very easy to work with and the rollout was fairly smooth for a business transition of this size.

Jim Kolkhorst, CEO of Kolkhorst Petroleum Co, Inc.

We are in a very competitive market surrounded by larger retailers with rewards programs. During our due diligence phase, we learned that a lot of our customers were already participating in KickBack's program at Conoco and Phillips 66 locations. By joining the coalition, we are able to help our loyal customers earn discounts, prizes and other great rewards. It's really a win-win for everyone.

Troy Plane, Company Owner and General Manager at Phillips 66

Contact Us


Toll Free: 866-230-6357
Local: 208-735-2265
Tech Support: 866-235-5503


106 Main Ave S,
Twin Falls ID 83301

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