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Lupita Ochandorena, of Ontario, Calif., is KickBack Points annual grand prize winner. The loyalty cardholder takes home a check for $55,000.

Convenience store and petroleum marketers are always looking for innovative ways to reward their loyal customers. Thanks to its partnership with KickBack Points, one loyal 76 fuel customer in California is going home with a check for more than $50,000.

Lupita Ochandorena, of Ontario, Calif., is KickBack Points’ annual grand prize winner. She received a check for $55,000 just for using her Kickback Points card at participating convenience stores and gas stations.

Ochandorena, who is a loyal 76, Phillips 66 and Circle K customer in California, said she first registered for the KickBack card in 2015. She uses the card several times per week when filling up at 76 or Phillips 66 stations, or when shopping inside one of their convenience stores for food, beverages and snacks.

“I use the KickBack card for discounts and rewards on the things I buy every day. There are so many ways to earn points and save money,” she said. “I didn’t even realize there was a grand prize giveaway. But when I was notified by the company, I was so excited.”

Ochandorena said the money had been life-changing allowing her to pay off bills, make needed car repairs, share with family members and still have some cash left over to put in the bank.

“I am thankful to KickBack for giving me the chance to win such a large sum of money,” Ochandorena said. “It’s still a dream to me. The best part is that I as long as I keep using the card, I have more opportunities to win other prizes.”

KickBack has earned a reputation for helping its customers earn rewards ranging from daily discounts to trips to the NFL’s Big Game. It’s these opportunities to earn while you spend that has cardholders so excited.

One of the benefits of being an enrolled KickBack Points cardholder is each time you make a purchase at any participating KickBack Points location you are entered into the Annual Grand Prize drawing.

“This is the very essence of KickBack Points–it is a rewards program that allows retailers to reward loyal customers. We are proud to reward our cardholders for their loyalty,” said Pat Lewis, CEO of KickBack Rewards Systems. “That is a powerful message that helps level the playing field for retailers of any size.”

Cards are FREE at any participating KickBack location and customers must be enrolled to redeem points and to be eligible for prize giveaways. Customers can enroll in-store or online at www.kickbackpoints.com.

Retailers interested in participating in the KickBack Points program or those who have questions about the promotion can contact [email protected].


Twin Falls, Idaho based KickBack Rewards Systems (KRS) was formed in 1999 to help retailers reward their best customers as well as gain unparalleled insight into their consumer demographics and their shopping habits. Over the years, KRS’s award-winning solutions have not only helped its clients improve their understanding of their customers, but it has also introduced innovative marketing solutions making it possible to act on the accrued data. The result has been increased frequency of store visits and ticket averages, and lower turnover for thousands of clients across the United States and Canada. The bottom line is KickBack delivers a better bottom line. Learn about our solutions at www.kickbacksystems.com.

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As a national leader in rewards programs and loyalty solutions, KickBack Rewards Systems develops business solutions that make retail operators smarter, more profitable and helps to elevate their entire organization to learn how to anticipate the growing needs of their customers.

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Once I started carrying the KickBack Points card, I started shopping Alta Convenience Stores a little more. I enjoy getting the rewards, but I really enjoy their employees as well. I look forward to my visits.

Chris Park, Customer & KickBack Systems Super Bowl Giveaway Winner

The KickBack Points program has been a great boost for our business and having the grand prize winner come from one of our stores has been an extremely exciting experience... Chris was really surprised and sincerely grateful to win the grand prize. As a company, it feels great to reward one of our loyal customers with such a fantastic opportunity.

Dennis Dirkse, Area Sales Manager for Pester Marketing Co.

Each of these brands has their own loyalty program, but it was our company’s contention that it was better for us to market one loyalty program, Rattlers Rewards, than to try to market three separate programs to our customers. We went with KickBack Rewards because they were very easy to work with and the rollout was fairly smooth for a business transition of this size.

Jim Kolkhorst, CEO of Kolkhorst Petroleum Co, Inc.

We are in a very competitive market surrounded by larger retailers with rewards programs. During our due diligence phase, we learned that a lot of our customers were already participating in KickBack's program at Conoco and Phillips 66 locations. By joining the coalition, we are able to help our loyal customers earn discounts, prizes and other great rewards. It's really a win-win for everyone.

Troy Plane, Company Owner and General Manager at Phillips 66

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