"Making Good Customers Better."™

Vaipalolo Pitolo, a loyal Par Hawaii customer who hails from Waipahu, Hawaii, was the 2019 grand prize winner in KickBack Points' annual Fantasy Football Contest.

(February 13, 2019) —- As the 2019 Fantasy Football grand prize winner, Pitolo received two tickets to the NFL’s Big Game in Atlanta on Feb. 3, valued at nearly $40,000. The Grand Prize included roundtrip airfare for two, a hotel room for four nights, two pre-game party passes, two game programs, merchandise coupons and an opportunity to meet former and current NFL players.

The contest, held from Sept. 6 to Dec. 30, 2018, was open to all cardholders enrolled in the KickBack program. Every time a cardholders used their card, they had the opportunity to earn Fantasy Football points over the course of the professional football season.

In Hawaii, the KickBack program is branded under Par Hawaii’s Kama‘aina Rewards program. Pitolo, who shops regularly at Par Hawaii’s 76- and Hele-branded convenience stores, said winning the contest was a complete surprise.

“At first, I thought it was a scam,” said Pitolo, after hearing about the news from her husband, Faatuatua, who received the initial notification call from KickBack Points.

As the Grand Prize winner, Pitolo, a stay-at-home mom of three children, was given the opportunity to select from among different activities scheduled around the Big Game festivities. “I chose to go to the Bruno Mars concert because I didn’t get to see him when he was in Hawaii,” she said.

Pitolo is originally from American Samoa and moved to Hawaii in 2011. She has been on trips between American Samoa and Hawaii, but the trip to Atlanta was her first trip to the mainland U.S.. She was accompanied on the trip by her husband.

KickBack’s Fantasy Football promotion, now in its sixth year, was an extremely successful one for the company. During the contest, KickBack cardholders earned one new fantasy football player every time they use their KickBack Points card. The players were displayed at the bottom of their receipt.

Cardholders then earned Fantasy Football points based on their players’ game performance every week. Weekly points accumulated over the entire course of the pro football season. The KickBack cardholder with the most points was awarded the grand prize.

“Fantasy Football is just another way that KickBack Points helps retailers connect with their customers,” said KickBack CEO Pat Lewis. “We recognize that consumers have many opportunities. Our goal is to create unique and memorable experiences to show our appreciation for their business.”

During the promotion, more than 5 million players were given out to customers, plus the number of transactions, frequency of visits to stores, average transactions per day and average redemptions per store all experienced double-digit growth for participating retailers during the life of the promotion.

Convenience store and petroleum retailers interested in participating in Fantasy Football or future KickBack promotions can contact [email protected] or visit www.kickbacksystems.com.


Twin Falls, Idaho based KickBack Rewards Systems (KRS) was formed in 1999 to help retailers reward their best customers as well as gain unparalleled insight into their consumer demographics and their shopping habits. Over the years, KRS’s award-winning solutions have not only helped its clients improve their understanding of their customers, but it has also introduced innovative marketing solutions making it possible to act on the accrued data. The result has been increased frequency of store visits and ticket averages, and lower turnover for thousands of clients across the United States and Canada. The bottom line is KickBack delivers a better bottom line. Learn about our solutions at www.kickbacksystems.com.


Kama‘aina Rewards® is a rewards program of Hele and 76 that allows customers to earn points for purchases, which they can use like cash. There are more than 100 Hele and 76 retail stations on Oahu, Kauai, Maui and Hawaii Island.

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As a national leader in rewards programs and loyalty solutions, KickBack Rewards Systems develops business solutions that make retail operators smarter, more profitable and helps to elevate their entire organization to learn how to anticipate the growing needs of their customers.

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Once I started carrying the KickBack Points card, I started shopping Alta Convenience Stores a little more. I enjoy getting the rewards, but I really enjoy their employees as well. I look forward to my visits.

Chris Park, Customer & KickBack Systems Super Bowl Giveaway Winner

The KickBack Points program has been a great boost for our business and having the grand prize winner come from one of our stores has been an extremely exciting experience... Chris was really surprised and sincerely grateful to win the grand prize. As a company, it feels great to reward one of our loyal customers with such a fantastic opportunity.

Dennis Dirkse, Area Sales Manager for Pester Marketing Co.

Each of these brands has their own loyalty program, but it was our company’s contention that it was better for us to market one loyalty program, Rattlers Rewards, than to try to market three separate programs to our customers. We went with KickBack Rewards because they were very easy to work with and the rollout was fairly smooth for a business transition of this size.

Jim Kolkhorst, CEO of Kolkhorst Petroleum Co, Inc.

We are in a very competitive market surrounded by larger retailers with rewards programs. During our due diligence phase, we learned that a lot of our customers were already participating in KickBack's program at Conoco and Phillips 66 locations. By joining the coalition, we are able to help our loyal customers earn discounts, prizes and other great rewards. It's really a win-win for everyone.

Troy Plane, Company Owner and General Manager at Phillips 66

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